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How Media Attention Can Turn A Minor Incident Into National Outrage

2020-09-15T16:12:52-04:00April 10th, 2017|Leadership Lessons from the News, Brace For Impact, Leadership Lessons, Social Media Tips|

In Experience to Lead’s new program, Brace for Impact, we discuss large incidents (Big I’s) and small incidents (Little I’s).  US Airways’ Flight 1549 landing in the Hudson River was obviously a “Big I” and gained lots of media attention. In this experience, we identify the difference between Big I’s and Little I’s and how [...]

Three Tips to Avoid a Social Media Disaster

2020-09-15T16:12:47-04:00March 2nd, 2017|Social Media Tips, Leadership Lessons, Leadership Lessons from the News|

Social media for a business can be tricky and is by no means an exact science.  And though there’s no list of sure-fire best practices, there are certainly monster no-no's. The Democratic National Committee recently made a serious social media blunder asking Twitter, of all places, what it wanted the future of the party to [...]

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