Our leadership experiences are highly collaborative and dependent upon partnerships with colleagues, subject matter experts, consultants, facilitators and YOU, our clients!

Your Experience to Lead Founders

DICK RICHARDSONSenior Leadership Facilitator & Client Experience Designer
Dick is the owner and co-founder of Experience to Lead. He’s responsible for the design and customization of our programs, as well as facilitation.

Dick has worked as a Program Director with The Conference Board for over five years designing and delivering experiential programs including the Apollo Program with NASA, Team USA in partnership with the USOC, and numerous battlefield programs. Dick was the Director of Executive Leadership Development for ITT and held a variety of leadership positions in learning at IBM.

He holds two patents for innovations in organizational learning. Dick’s international experience includes being the Manager of Management Development for IBM Asia based in Hong Kong and numerous other overseas assignments. He has been recognized with several industry awards in leadership development and learning.

JEFF JACKSONProgram Director & Senior Client Relationship Leader
Jeff is a co-founder of Experience to Lead. He’s responsible for business development and client relationships.

Jeff previously worked as the Executive Director of Leadership & Experiential Programs for The Conference Board. He was responsible for the delivery of over 100 customized executive and C-level leadership and best practice programs.

He’s held senior leadership, program and business development positions at Dale Carnegie and IDology, a UK-based leadership consultancy. Jeff has also held senior marketing and sales positions with Time Warner/Atlantic Records.

Your Leadership Consultants

AMANDA HARMONClient Solutions and Marketing Director
Amanda is our expert at needs analysis and specializes in delivering aligned leadership solutions for businesses worldwide.

With over ten years of experience, Amanda has worked with some of the leading firms in the world, helping them continue to evolve their leaders. Amanda spent most of her career developing leaders through The Conference Board’s and Dale Carnegie’s development programing.

MORGAN YEARGANClient Solutions Manager
Morgan is our Client Experience Manager. She has seven years of experience in event management and previous experience in marketing, social media, and professional photography.

Morgan is responsible for managing our client registrations and is the client experience manager for the Apollo Kennedy Space Center, Brace for Impact and Gettysburg Experiences. She is also the project manager for our website, on-going video projects, and marketing documents.

ALEXANDRA BENSONClient Support Administrator
Alex is a leadership consultant assistant. She has a passion for providing effective results for clients. Alex supports Jeff and Amanda by setting up client calls and creating proposals.

She has extensive experience in customer relations.  Alex has worked with Aufderworld Corporation, the Department of Catholic Studies, and Seton Hall in a variety of administrative roles.

Your Event Management Team

JENNY WATTSEuropean Event Manager
Jenny is our on-site logistics support for the Normandy and Waterloo Experiences.

Jenny has over 10 years experience in events logistics and has a bespoke event management company in London specializing in corporate event planning.  Prior to this, Jenny worked as an event specialist for a UK FTSE 10 Property Developer, organizing over 40 events a year including conferences, hospitality and exhibitions.

ALEX D'EATHDirector of Operations
Alex is our on-site logistics support for the Apollo Experience at the Johnson Space Center. He goes out of his way to accommodate all of our clients’ needs. He is also the director for our video projects.

Alex is also the Vice President at Space City Films. He has interviewed and filmed virtually every important player in America’s space program. He stays abreast of all the current and planned NASA programs and is a familiar face on the NASA sites.

Jennifer is an event planning and public relations specialist with over 16 years of experience. Her experience includes sponsorship activation, media relations and public speaking, and event planning. She loves interacting with customers and has planned everything from corporate 5Ks, golf tournaments, and incentive trips to political events, bar and bat mitzvahs, and weddings.

Jennifer handles logistics for the Gold Medal Leadership Experience.

Your Leadership Facilitators

ANNA BRACCOLeadership Facilitator
Anna is one of our leadership facilitators for Apollo, Gold Medal, and Normandy. She specializes in leadership development at all organizational levels in a variety of industries.

She has experience with manufacturing, energy, healthcare, finance, insurance, as well as federal government agencies. Anna obtained her undergraduate degree in Psychology at Davidson College in North Carolina, received her M.S. in Industrial Organizational Psychology. She is bilingual in English and French.

ED FRANZONELeadership Facilitator
Ed is one of our Brace for Impact leadership facilitators. He is an executive coach who specializes in developing extraordinary business leaders and teams.

Ed has over 30 years of experience working for world-class organizations.

DAVID HUTCHENSLeadership Facilitator
David is a leadership facilitator and program designer. His main focus is the Gold Medal Leadership Experience, and has a passion for high-performance leadership and teams.

David is an author, business writer, and learning designer who has created communication solutions for The Coca-Cola Company, Wal-Mart, IBM, GE, Nike, and many others. He is a nationally recognized developer of innovative learning products.

DANA BYRDLeadership Facilitator
Dana is one of our Brace for Impact leadership facilitators and a certified Hogan coach. She is passionate about her work with individual leaders and teams. She has worked with clients in a wide range of industries, including aerospace and defense, government contracting, IT, financial services, architecture, and manufacturing.

She has a master’s degree in Industrial/Organizational Psychology. Dana is also certified to coach using the Hogan suite of leadership assessments and the CPP instruments, such as the Thomas-Kilmann Conflict Mode Instrument.

Your Subject Matter Experts

DAVID LEESTMAApollo Historian & Former NASA Astronaut
David is one of our historians for the Apollo Leadership Experience. With 47 years of government service, he keeps us straight on our stories and history of space flight.

He graduated from the U.S. Naval Academy and then went to flight school and earned his Wings of Gold. After several squadron tours and 3 operational deployments flying the F-14A Tomcat, he was selected as a NASA astronaut in 1980. He flew three space missions aboard the Space Shuttle. After retiring from the Navy as a Navy Captain, he was selected by NASA to be the Director of Flight Crew Operations. He later served as a program manager at NASA.

BRIAN DUFFYApollo Historian & Former NASA Astronaut
Brian is one of our historians for the Apollo Leadership Experience. He became an astronaut in July 1986. He is a veteran of four space flights.
He later served as spacecraft communicator in Mission Control during numerous Space Shuttle missions.

He also served as the Assistant Director and Deputy Director of the Johnson Space Center.

HARV HARTMANApollo Historian & Former NASA Executive
Harv is one of our historians for the Apollo Leadership Experience. He has over 33 years of service at NASA’s Johnson Space Center. His experiences there transfer to help you and your team become more effective.

Harv worked as a part of the NASA team during the entire Apollo Program, giving him a front-row seat to one of mankind’s greatest adventures. As the Director of Human Resources, Harv played a key role in selecting and shaping NASA’s leaders. His other leadership experience includes service as a naval officer and as a leader in a variety of community and professional organizations.

TONY NICASTROGettysburg Historian & Licensed Battlefield Guide
Tony is our historian for the Gettysburg Leadership Experience. He’s a stickler for facts and empirical evidence. Tony has been a Licensed Battlefield Guide at Gettysburg since 1993.

He has developed leadership programs for numerous clients including: the U.S. Navy Seals, Johns Hopkins University, Washington University, and the Defense Intelligence Agency. Tony is a published author and college professor. He also served in the United States Navy.

MIKE PETERSNormandy & Waterloo Historian, Chairman of International Guild of Battlefield Guides
Mike is our battlefield historian for the Normandy and Waterloo Experiences. He is a retired British Army officer with more than 30 years of service in the Royal Army Air Corps.

Commissioned from the ranks, he has served on operations in Northern Ireland, the Balkans, Iraq, and Afghanistan. Mike is also the Chairman of the International Guild of Battlefield Guides and has a lifelong passion for military history. He has written two books and is a regular contributor to the Soldier magazine.

Your Speakers

SHEILA DAIL U.S. Airways Flight Attendant
Sheila is our guest speaker for the Brace for Impact Leadership Experience. She has been a flight attendant for over 38 years and was on Flight 1549 that had an emergency landing in the Hudson River. Sheila is now the founder of the Critical Incident Response Program. She helps flight attendants recover from traumatic events.
JOHN REGISTERChange Management Expert
John is a speaker for the Gold Medal Experiences. John is a two-time Paralympic athlete (swimming, 1996; track & field, 2000) and silver medalist in the long jump, a four-time All-American track and field athlete at the University of Arkansas and U.S. Army Gulf War Veteran.

From All-American track star to amputee to Paralympic medalist, John has never allowed adversity to hold him back.


Our Story

In 2001, then part of The Conference Board, we delivered our first Experience: The Gettysburg Staff Ride. The group of CEOs who attended found the experience to be so compelling that our single event became a regular offering. As we gathered feedback from participants, we discovered the success of the program not to be isolated in the story of Gettysburg but rather found the power in the structure of learning by immersive storytelling.

Fast-forward 15+ years and we’re still offering our beloved classic, The Gettysburg Experience.  In addition, we now offer three non-battlefield programs: Apollo (at NASA), Gold Medal (at Olympic Training Centers) and Brace for Impact (under the wings of Sully’s Flight 1549) and battlefield programs in three countries.

Now as Experience to Lead, we enjoy a collaborative relationship with The Conference Board. We have the ability to flex quickly to our clients’ needs, develop new programs, open up new locations and most importantly, meet the highest standards of quality that our clients expect and deserve.

Our Partners and Associates

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The Conference Board

The Conference Board is a global, independent business membership and research association. They help companies improve their business performance. They partner with us to provide the Apollo, Gettysburg, Normandy, Waterloo, and Team USA Experiences.

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Guild of Battlefield Guides

The Guild offers professional development, insights into new approaches, and knowledge of historic battles. We partner with Mike Peters, a highly sought-after Guild member, for our Normandy and Waterloo Experiences.

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The Association of Licensed Battlefield Guides

They are the oldest professional guide service in the United States. We partner with Tony Nicastro for our Gettysburg Experience to ensure the highest level of accuracy.

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Space Center Houston is the Official Visitor Center of NASA Johnson Space Center and the only Smithsonian Affiliate in the greater Houston area. Experience to Lead’s relationship with Space Center Houston allows you to have exclusive access into the Museum and private dinners surrounding some of the most compelling space artifacts.

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For more than 50 years, NASA’s Lyndon B. Johnson Space Center in Houston has led our nation and the world on a continuing adventure of human exploration, discovery, and achievement. They have provided technological innovations and scientific discoveries. The Apollo JSC Experience includes exclusive access to unique venues such as the Neutral Buoyancy Lab, the Apollo Mission Control Room, and the International Space Station Mission Control Room.

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Kennedy Space Center Visitor Complex

The Kennedy Space Center features some of NASA’s most iconic landmarks. This is NASA’s primary launch center for human spaceflight. The Apollo KSC Experience allows you the chance to explore the KSC Rocket Park and Astronaut Memorial in a deeper way.

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U.S. Olympic Training Center

The U.S. Olympic Training Centers serve Team USA’s athletes in all aspects of their pursuits of winning gold. Our partnership allows participants the opportunity immerse themselves in the culture of elite athleticism by meeting with Olympic athletes, coaches, High Performance Directors and engaging in sports experiences.

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The Friends of Gettysburg Foundation

We are a proud supporter of The Friends of Gettysburg Foundation. Their mission is to enhance the preservation and understanding of the lasting significance of the Battle of Gettysburg.

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Waterloo Memorial 1815

We are a proud supporter of the Waterloo Memorial 1815. This facility brings the history of the site to life through artifacts, media, and historical documents. It is the official historical preservation organization where we take participants during our Waterloo Experience.

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Smithsonian Institution

We are a proud supporter of the Smithsonian. It is the world’s largest museum, education, and research complex, consisting of 19 museums and galleries, and nine research facilities. We utilize the National Air and Space Museum during the Apollo Experience in Washington, DC.

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Carolina’s Aviation Museum

Carolina’s Aviation Museum showcases the plane from Flight 1549. The Miracle on the Hudson is the capstone of our Brace for Impact Experience. You’re able to hear first-person stories and have a reception under the wings.

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Space City Films

Space City Films provides videos for our Apollo Experiences. Space City Films is also working with us to produce footage to enhance all of our programs and tell our story in a visual way.

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